In 2024, Center Parcs expressed the need for a central hotspot where visitors could gather throughout the seasons. We were invited to collaborate with them on shaping this concept, starting with the Spring season of 2024. For various Center Parcs locations across Europe, we successfully created a hotspot solution available in three different sizes, all tailored to each location. These included modular elements such as a portal, seating areas, demarcation features, and market stalls. We managed the entire process, from design to build, including storage and maintenance, for 25 parks.

The assets were designed to be adaptable for all four seasons. Each season has its own unique characteristics, which we transformed into a distinct identity for each one in collaboration with Center Parcs. By establishing these seasonal hotspots, a unique atmosphere is created in the park for every season, encouraging guests to spend more time on-site and ultimately increasing daily spends, especially in areas like food and beverage.