Movie Park Germany wanted to capitalize on the success of the PAW Patrol intellectual property owned by Nickelodeon and was searching for a location within their park to create a new area surrounding the popular IP.

After a site visit and venue review, Leisure Expert Group identified a small playground in the back of the park as the perfect location. Due to its close proximity to an existing F&B restaurant the revitalization of the playground with new and relocated rides was suggested as the best option for the park.

We were also responsible for the complete scenic design development in close collaboration with Nickelodeon Creative. When the development was completed, the previously desolated spot of the playground was now the most popular section of the park. By choosing that location and optimizing the guest flow within the existing park layout, we not only increased visitor numbers, but also boosted the F&B location’s revenue by 300%.