For the past seven years, we have proudly been the master planners and experience designers for Universe Science Park in Denmark – a unique place where the passion for science, technology and innovation comes to life for a wide audience. The park combines indoor and outdoor experiences and emphasises discovery and fun, with a smart balance between technology, interactivity and self-discovery.

Over the past few years, we have had the opportunity to contribute broadly to the development of the brand identity, the overall master planning and the design process – from concept and schematic design to materialisation and the drafting of style guides, both for graphic design and for the spatial identity per theme area in the park.

Together with various partners, we realised, among other things, the Fire Zone – an interactive experience in which visitors learn all about fire safety. Visitors discover the science behind fire, practice how to escape from a “burning” house and learn how to make their own home safer.

We also developed a series of low-threshold implementable but highly successful and popular ideas and translated them into an overarching master plan. For several years now, this plan has been the guide for the development of the park.