Together with the team at Kongeparken, we brought back a true classic to this Norwegian park. In this attraction, young visitors learn about road safety by making smart decisions, both during the pre-show and on the ride itself.

We developed a concept where two beloved characters come to life: Brumle, the park’s mascot, and a new face at Kongeparken, although very well known in Norway, Naffen, the mascot of the Norwegian Automobile Federation.

By combining these two strong characters and brands, we revived the driving school experience for park guests, something many parents will remember from earlier days. In the pre-show, Brumle shows off his driving skills while the audience decides if he is making the right choices. Naffen then reviews these decisions and explains the smartest and safest actions to take. After the quiz, guests can put their knowledge into practice on a fun and interactive driving.